When it comes to getting noticed on the Internet, the content your business creates speaks volumes. Content is king, as the adage goes, and it’s just as true today as it was two decades ago. There are many ways to convey your message using content marketing – from creative words on the page describing your services, to industry-leading blog posts and promotional graphics used to spark the attention of your visitors. The term “content” is an all-encompassing term in digital marketing. Today’s content runs the gamut from written pages of copy to super-brief snippets (like Twitter shares and posts), to infographics, call-to-action buttons and even videos and animated gifs. Content is a broad concept, which can prove challenging to business owners. The endless ways to reach your customers is beneficial, however ensuring an adequate plan for all these different areas of expertise can be an incredible challenge.
On-site copy and graphics should be timeless. They’re like the canned goods of digital marketing – they need to last and still be good well after they’ve been added. Additionally, on-page written content reinforces SEO, and should be crafted to emphasize your search optimization.
Tell your products story through copywriting. Advertise your unique product or service with persuasive copy that demonstrates the true value you provide your customers.
Blogging allows you to build a trustworthy resource of information for customers. Establish yourself as an industry leader while providing potential customers with details that turn prospects into customers.
Grow your authority while adding posts that drive traffic, and give customers the resources they need to make a buying decision.
Have some noteworthy news you want to share both online and offline? The press release may be old school, but remains effective in the modern age. To produce the greatest impact, you can push your release to traditional outlets in your target area or industry.
Emails are a distinct combination of graphics and writing distilled into a portable, easy-to-digest package. Our email marketing services deliver personalized emails written to urge your customers to take action.
Message content and formatting are equally important. Customers will read your email on desktops as well as mobile devices requiring that you optimize your email accordingly.
Whether its brief bits of copy created for emails or social media posts, lasting content for your service or product pages, or ongoing fresh copy written for your blog, our Content Team can help you tell the best story possible.
Is your content working for you? Our content marketing audit will set the record straight. We’ll outline a clear content marketing plan that works for your business.