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Digital Marketing

We offer integrated digital marketing solutions for location-based businesses. We are driven by our passion for understanding the evolving digital marketplace and by our curiosity to explore new strategies. We create out-of-the box solutions that inspire business growth and generate ROI. We strive to create software and solutions that are compelling, innovative and to harness an energetic, resourceful, and responsive philosophy for success. We strive to achieve partnerships with clients that accomplish goals through integrated solutions and forward-thinking strategies.

Digital Marketing Services

Search Engine Optimization (SEO)

We help build websites with popular search engines in mind and we have specialised guidelines including the Google Search Ranking Algorithm. We offer free SEO Audit services and utilise on-page and off-page optimization to increase your search engine ranking. Thus your brand presence is amplified in the eyes of your audience.

 

Search Engine Marketing (SEM)

While SEO focuses on reaching your audience organically, SEM is a paid form of directly reaching your target customers. SEO backed by paid advertising in the form of SEM directly works towards fulfilling your Digital marketing goals be it Brand Awareness, Leads Generation or Sales. Display Advertising and Remarketing are commonly used tools.

Pay Per Click Marketing

Pay-per-click (PPC) is one of the most effective ways to drive traffic to your website by getting your ads listed on websites. Our expert team ensures that maximum traffic is brought to your website through PPC and also to minimize the number of dead leads.

Content Marketing

'Content is King' is a philosophy currently making the circles and reigning the Marketing world. Content today is the fine combination and balance of text, images, infographics, videos and all other matter which are put together to communicate a message. Content is everywhere. This is precisely why your brand's content needs to represent your core values while being formatted such that it is appealing and easily interpreted by your target market.

Social Media Marketing (SMM)

Being present on Networking Sites and Interactive Platforms like Facebook, Twitter, Blogs and Forums is well and good. But 2 questions arise - how do you stand out amongst the million other brands are fighting for attention and how do you ensure the right people see the right content? For this reason SMO isn't complete without SMM - which is simply the art of backing your presence with money and marketing strategies. The money helps increase your visibility while the strategies help narrow down your audience to your brand's specific target market.

 

Social Media Optimization (SMO)

In an age where the Internet is the most common tool for search, It is crucial to be present where everybody hang out this days. This includes not just Networking Sites like Facebook and Twitter, but Interactive Platforms such as Blogs and Forums too. SMO necessitates representing your brand on certain platforms in accordance to your audience and engaging with them to establish a relationship. Together with SMM this helps in garnering trust and gaining sales leads. It also includes creating a website with the type of content and structure that can be easily shared across these channels.

Email_Marketing

Email Marketing

Email Marketing - although old school - continues to be one of the most effective means of Direct Marketing. Email Marketing has always been in the top marketing strategies list as it helps to increase the rate of conversion as well lead generation. Besides being comparatively quick and extremely economical, it directly targets the brand's acquaintances and clientele who have a higher tendency to respond. Moreover the fact that 91% of online adults use and check their emails is a good enough reason for your business to actively use Email Marketing. Our email marketing experts make sure that your business makes the most through email newsletters and eye-catching advertisements.

Web Analytics

Web Analytics helps in analyzing the customer needs and their behavior on websites. At Infinity Solutions, we optimize your content in order to get maximum visitors, generate more leads and get your business on the track of success through increase in sales.Knowing how your visitors find your site, where they are located, what content resonates with them and which products or services they are considering is a crucial starting point for that conversation and opens up a wealth of opportunities to attract, engage and convert those anonymous visitors into loyal customers.

Our Strategy For Accomplishing Success

We place confidence in the fact that for any business to boost, a logical and an imperative approach is the key solution.
We use SOSTAC marketing model to take your business on the path of success.

SITUATION ANALYSIS

Where Are We Now?

Marketplace SWOT:
  • 5 S’s performance and other KPI’s (& trends)
  • Customer insight (who,why,how?)
  • Market Trends
  • Competitor analysis
  • Internal capabilities and resources

OBJECTIVES

Where Do We Want To Be?

5 S’s objectives:
  • Sell - customer acquisition and retention targets
  • Serve - customer satisfaction targets
  • Sizzle - wow factor (added value)
  • Speak - engaging customers
  • Save - quantified efficiency gains

STRATEGY

How Do We Get There?

STOP & SIT:
  • Segments
  • Target markets
  • Objectives
  • Positioning (OVP)
  • &
  • Sequence (Trust, Try,Buy...)
  • Integration (CRM & D/Base)
  • Tools (e.g. SEO, PPC)

TACTICS

How Exactly Do We Get There?

Marketing mix:

  • 8 P's
  • Incl. Communication Mix
  • Content Plan

ACTIONS

The Details Of Tactics

Who does what and when:

  • Responsibilities and structures
  • Processes and systems
  • Internal resources and skills
  • External aguencies

CONTROL

Where Are We Now?

Optimizing through:
  • 5 S's , KPI and web analytics
  • User experience review
  • Conversation rate optimisation
  • Frequency of reporting
  • Process of reporting and actions

CONTACT US

Discover the Power of
ROI-Focused

Digital Marketing Strategy

Contact us today to discover how integrated Digital Marketing strategy can get you results!

Get a Free Digital Marketing Assessment

Canada’s Most Trusted Digital Marketing Company

We are the digital marketing experts. Over the years, we have helped more than 1500 businesses grow with the help of our proven, ground-breaking internet marketing strategies. With our immense experience, we have mastered in the various fields of digital marketing like paid search marketing, search engine optimization, social media marketing and email marketing. It is our belief that a combination of a breath-taking & high performance web design with world-class, proven online marketing strategies can surely take your business to the ultimate road of success. Our digital marketing experts dig deeply into your business to understand your vision, target audience, their interests and best proven marketing strategies for your business field to adopt the best online promotion strategies that provide unbelievable results.

Skopje, Macedonia

Bul. Partizanski Odredi
No.84/1-14,
Skopje 1000, MK
+389 70 226 474

Hamilton, Ontario

363 Sanatorium Road
L9C 2A5
HAMILTON, ON
289-689-5830
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