Drive customers, grow your audience and expand your reach.
Facebook, Twitter, Instagram and many other networks are simply a part of daily life for millions – in fact, billions – of us. The ubiquitous use of Facebook extends to more than a quarter of the earths population- that’s more than 2 billion active users.With such a far-reaching scope, it’s no wonder that these networks have become such a valuable tool for businesses. If you’re not posting on Facebook, trending on Twitter or sharing pictures on Instagram, you’re behind the times – but we can help.Effective social media marketing is about much more than just posting. Understanding proper optimization on social networks is a nuanced and delicate thing. What works for one brand may not be best for your brand.
Here are some key points of how we run the whole social media process.
We are proposing the following types of activities for our engagement . We understand that your social marketing needs are fluid and these activities will also need to be adjusted periodically. There may be times when a high level of monitoring and engagement are needed, for example around a major campaign. Or during content creation and curation times there may be more activity in creating and scheduling posts.
Social monitoring of all profiles is a critical activity because fans require fast response to questions, comments, and complaints. Using our social media monitoring tool(s), we will monitor all social profiles for engagement and respond appropriately. If approvals are required for responses, it may be appropriate for us to acknowledge a fan and then respond later. Engagement activities could include Reply, Comment, Retweet, Follow, Like and other social actions. These are accomplished quickly and efficiently by our team.
There may be cases where the team member monitoring engagement is not able to respond because they don’t know the answer. In these cases a SME (subject matter expert) may be required. It is possible to assign a social post for follow-up, similar to how a customer support case is assigned. This will create a social case and the person assigned will be notified by email that a post is waiting for their follow up or response.
Monitoring List:
Social profiles/accounts, key search terms such as ‘online cosmetics, fashion reviews, etc.,’ VIPs (which you identify), influencers, special social media users (competitors, bloggers), Twitter newsfeed, blog/RSS feeds.
We are excited to propose the management of social media Campaigns which tie into your marketing initiatives and fit your goals. An integrated social media campaign is more than just posting promotions for a sale, giveaway, or contest you wish to run.
After discussing your upcoming promotions or ideas for campaigns, we can quickly create and schedule social campaigns to augment your marketing promotions or to run standalone on your social networks. We’ll agree on a goal such as the number of entries, reach, or clicks on your posted links, then get going. Our team will take care of keeping the drumbeat going by scheduling a series of posts, and if there are entries to be collected and winners to be announced we’ll take care of that too.
We will also monitor and measure the campaign metrics as it progresses. A campaign can be run for as short as a day, or as long as six months. We’re uniquely able to provide summarized - campaign level analytics for the social activities in the campaign. Campaigns results can be compared to each other so the best offers, giveaways, or contests can be replicated.
It’s important that we be able to measure the results of our efforts, and whether you’d like insight into the level of detail we regularly review or prefer weekly/monthly summaries, you can be confident that we strive for results, not just activities.