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Social Media Marketing

Results Driven Social Media Marketing

Drive customers, grow your audience and expand your reach.

Facebook, Twitter, Instagram and many other networks are simply a part of daily life for millions – in fact, billions – of us. The ubiquitous use of Facebook extends to more than a quarter of the earths population- that’s more than 2 billion active users.With such a far-reaching scope, it’s no wonder that these networks have become such a valuable tool for businesses. If you’re not posting on Facebook, trending on Twitter or sharing pictures on Instagram, you’re behind the times – but we can help.Effective social media marketing is about much more than just posting. Understanding proper optimization on social networks is a nuanced and delicate thing. What works for one brand may not be best for your brand.

Grow Brand Awareness, Engagement & Traffic.

Attract

What makes your customers tick? Targeting the right audience is a critical, but often overlooked phase of effective social media marketing. If you don’t know who your customers are, how can you reach them? Our social media campaigns start, by identifying and targeting your best audience.

Engage

Social media users want to be engaged, which means they want to see intriguing and relevant posts that appeal to their interests. Our social media marketing team understands this need and works with you to make your brand effective at connecting with your audience.

Grow

Cultivating an audience online is more challenging than ever. With so many social outlets, complicated algorithms and restricted exposure, it’s hard for business owners to find the time to manage social outlets effectively.

Here are some key points of how we run the whole social media process.

GOALS

Our ultimate goal is to achieve results from Social Media activities. However, in order to achieve these goals, we’ll make sure that our activities are efficient and focused on specific goals.

Save time/be efficient

Social media management can consume a huge amount of time, and people can get easily distracted by ‘feel good’ engagement which doesn’t really drive business. Our team will use best practices and tools to make sure no time is wasted. Tools we use help us to quickly create and curate content and schedule it to make sure our social networks are filled with compelling posts.

Gain visibility into key business metrics

As we manage social media activity and experiment with different strategies and promotions, we’ll be able to see which tactics work. For example, what types of posts are generating the most engagement? Or which Facebook ‘Comment to Enter’ giveaway campaign has the most entries? Analytics and metrics are core to developing an understanding of which activities are driving your business forward best.

Specific Social
Media Goals

While these are not the only social media goals, here are ones that we commonly target during engagements.

  • Grow social following and fan base

    Growing a following and fan base will help increase the reach for social media activities. It will increase the potential for virality to occur on popular posts, thus exponentially increases the audience for our messages

    • We will create posts, marketing call-to-actions, and other ways to encourage fans to follow and like you.
  • Increase engagement

    A high quality, targeted fan base will be open to engage with you, but finding the right types of posts and carefully planning an appropriate mix of promotional versus informative posts will critical to increasing engagement.

    • We will create and curate content which is engaging to your fans and ask them to engage
  • Convert fans into leads

    Sometimes fans aren’t ready to buy just yet, but moving them along in your sales funnel is your goal. Encouraging fans to register for a blog, free download, or event can grow your leads and increase your options for contacting them later.

    • We will promote your lead generation pages and links on social media.
  • Get sales

    Converting a social fan to buying customer is your ultimate goal, and all of our activities are designed to move customers down that path. Special coupon promotions or sales on social media can lead to immediate purchases. Better yet, when people share their purchase activity, the sales can snowball.

    • We will promote sales, discounts, special offers that lead to purchases, and where possible, track sales resulting from social activities.

Getting Set Up

It’s easy for us to get started with the following steps:

Social Accounts & Profiles

We’ll need access to the social accounts we will manage. If passwords are a concern, we can arrange for someone on your staff to type in the log-in information into our tools so we will have access to the accounts. This is a one-time activity (repeated if there is a password change).

Team member

We’ll select the appropriate team member(s) and roles for this engagement. See below for Roles and Workflow.

Kickoff meeting

We’ll schedule a Kickoff meeting to introduce everyone and to discuss initial goals and activities. Then we’ll be off and running!


Establishing Roles and a Workflow

Roles

Our approach to managing social media is to make sure that roles are clearly defined, whether there is one or multiple team members.

 

Example for team members roles

Workflow

It’s important for you to know the general processes we use to create and curate content for posting, schedule posts, monitor and engage, and create promotional campaigns. We follow the general process outlined to ensure quality, timeliness, and efficiency of our activities.

Example workflow for scheduling posts

Activities

We are proposing the following types of activities for our engagement . We understand that your social marketing needs are fluid and these activities will also need to be adjusted periodically. There may be times when a high level of monitoring and engagement are needed, for example around a major campaign. Or during content creation and curation times there may be more activity in creating and scheduling posts.

Approvals

If approvals are required for any types of posts or for a particular social profile, we can follow an approval process which we mutually agree on. We are able to keep a list of Draft and Scheduled Posts for review online, or even export these to send to you for review and approval.

Content Curation of Blog/RSS Feeds

We will review relevant websites and blogs to see if there are articles of interest to your fan base. Posting these serves to develop a positive image for you and causes fans to pay more attention to your posts than others. We will monitor these manually or create a free or paid account for you and mutually agree on the blog/RSS feeds to track, as well as the types of articles which should be curated. This will enhance our productivity and increase the number of posts we can create.


Monitoring & Engagement

Social monitoring of all profiles is a critical activity because fans require fast response to questions, comments, and complaints. Using our social media monitoring tool(s), we will monitor all social profiles for engagement and respond appropriately. If approvals are required for responses, it may be appropriate for us to acknowledge a fan and then respond later. Engagement activities could include Reply, Comment, Retweet, Follow, Like and other social actions. These are accomplished quickly and efficiently by our team.

There may be cases where the team member monitoring engagement is not able to respond because they don’t know the answer. In these cases a SME (subject matter expert) may be required. It is possible to assign a social post for follow-up, similar to how a customer support case is assigned. This will create a social case and the person assigned will be notified by email that a post is waiting for their follow up or response.

Monitoring List:
Social profiles/accounts, key search terms such as ‘online cosmetics, fashion reviews, etc.,’ VIPs (which you identify), influencers, special social media users (competitors, bloggers), Twitter newsfeed, blog/RSS feeds.

 


Promotions - Social Campaigns

We are excited to propose the management of social media Campaigns which tie into your marketing initiatives and fit your goals. An integrated social media campaign is more than just posting promotions for a sale, giveaway, or contest you wish to run.

After discussing your upcoming promotions or ideas for campaigns, we can quickly create and schedule social campaigns to augment your marketing promotions or to run standalone on your social networks. We’ll agree on a goal such as the number of entries, reach, or clicks on your posted links, then get going. Our team will take care of keeping the drumbeat going by scheduling a series of posts, and if there are entries to be collected and winners to be announced we’ll take care of that too.

We will also monitor and measure the campaign metrics as it progresses. A campaign can be run for as short as a day, or as long as six months. We’re uniquely able to provide summarized - campaign level analytics for the social activities in the campaign. Campaigns results can be compared to each other so the best offers, giveaways, or contests can be replicated.


Promotions - Social Campaigns

It’s important that we be able to measure the results of our efforts, and whether you’d like insight into the level of detail we regularly review or prefer weekly/monthly summaries, you can be confident that we strive for results, not just activities.

Daily and Weekly Analytics

Our team regularly reviews our dashboards for monitoring metrics such as fan base growth, demographics, post reach, and engagement (retweets, likes, comments etc.). If we notice anything unusual, we collaborate to find solutions, and make adjustments accordingly.

Report creation

We will create a summary report for you about our activities and results for the period. Content of the report can be customized depending upon the objectives and any specific campaigns or focus for the time period.

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ROI-Focused
Social Media Strategy

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Skopje, Macedonia

Bul. Partizanski Odredi
No.84/1-14,
Skopje 1000, MK
+389 70 226 474

Hamilton, Ontario

363 Sanatorium Road
L9C 2A5
HAMILTON, ON
289-689-5830
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